FORD Maverick Review

The Ford Maverick nameplate returns after decades, once known as a compact car in the 1970s, now transformed into a compact pickup truck. Ford aims to capture the growing market segment of customers looking for smaller, more economical trucks that still deliver on utility and style.

• In the late 1970s, the original Maverick was a compact car that Ford discontinued in 1977.
• 2021: Ford reintroduced the Maverick as a compact pickup for the 2022 model year.
• 2022: Received high praise for its hybrid powertrain and fuel efficiency.
• 2023: Introduced new tech features and slight design tweaks.

Technology by Model Year:

• 2022: Introduced standard Apple CarPlay and Android Auto integration.
• 2023: Added wireless smartphone charging and enhanced voice controls.

Infotainment System:

• Screen size: 8-inch touchscreen
• Features: Apple CarPlay, Android Auto, Bluetooth, voice recognition
• Connectivity: USB ports, Wi-Fi hotspot

Driver Assistance Features:

• Standard: Pre-Collision Assist, Automatic Emergency Braking, Rear View Camera
• Optional: Adaptive Cruise Control, Blind Spot Monitoring, Lane Keeping Assist

The Ford Maverick performs well in safety tests, providing peace of mind for family use and daily commuting. It comes with a robust suite of safety features that are standard across most trims.

Safety Ratings:

• NHTSA Rating: 5 stars
• IIHS Rating: Good

Safety Features:

• Standard: Airbags, Pre-Collision Assist, Rear View Camera
• Optional: Adaptive Cruise Control, Blind Spot Monitoring

The Maverick's running costs are relatively low, especially for the hybrid model, which boasts excellent fuel economy. Regular maintenance is straightforward and affordable, thanks to Ford's widespread service network.

• Fuel Economy: 42/33/37 mpg (city/highway/combined for hybrid)
• Service Intervals:
  • Oil Change: Every 7,500 miles
  • Major Service: Every 30,000 miles
• Common Repair Costs:
  • Brake Pad Replacement: $150 - $300
  • Battery Replacement: $200 - $300

Known Issues by Year:

• 2022: Minor software glitches in infotainment
• 2023: Initial reports of paint quality issues

Competitor 1: Hyundai Santa Cruz

• Market Position: The Santa Cruz positions itself as a lifestyle vehicle, blending SUV comfort with truck utility.
• Features Comparison: Offers more advanced tech features in higher trims but lacks a hybrid option.
• Price Comparison: Generally pricier than the Maverick, especially in higher trims.
• Running Costs: Comparable maintenance costs, but less fuel-efficient due to lack of hybrid variant.

Competitor 2: Toyota Tacoma

• Market Position: The Tacoma is a more traditional midsize truck, known for its off-road capabilities.
• Features Comparison: Superior off-road features, but less efficient in urban settings.
• Price Comparison: More expensive across all trims.
• Running Costs: Higher due to lower fuel efficiency and more frequent maintenance.

Competitor 3: Honda Ridgeline

• Market Position: The Ridgeline offers a car-like ride with innovative features, targeting comfort-oriented buyers.
• Features Comparison: Better interior quality and comfort but lacks a hybrid powertrain.
• Price Comparison: More expensive, reflecting its higher-end features.
• Running Costs: Higher due to premium fuel requirements and larger engine sizes.

The Ford Maverick stands out in the compact pickup segment with its exceptional fuel efficiency, practical design, and attractive pricing. It caters to a new generation of truck buyers who value economy and urban-friendly dimensions without sacrificing utility. While it may not offer the rugged off-road capabilities of some competitors, its balance of features, efficiency, and affordability make it an excellent choice for city dwellers and budget-conscious drivers.