SUBARU Impreza Review

The Subaru Impreza made its debut in the early 1990s and quickly established itself as a robust performer, especially in regions demanding all-weather capability. As a compact car with rally-bred credentials, the Impreza aligns with Subaru's ethos of rugged reliability and has earned a loyal following over its production span.

Throughout its history, the Impreza has evolved through multiple design iterations, doubling down on safety and technology while maintaining its core strengths - All-Wheel Drive (AWD), durability, and practicality. Its continuous improvements have kept it competitive in a rapidly changing automotive landscape.

Key dates:

• 1992: First generation Impreza launched
• 2001: Introduction of the WRX high-performance variant
• 2008: Debut of the third generation with a hatchback option
• 2016: Fifth generation introduced with Subaru Global Platform
• 2020: Facelift with updated safety features including EyeSight Driver Assist

The Subaru Impreza offers competitive technology, especially from its mid to top trims, making it a tech-savvy choice in its class.

Technology by Model Year:

• 2017: Introduced with SUBARU STARLINK™ Multimedia
• 2019: Added Apple CarPlay and Android Auto
• 2020: Enhanced with Subaru EyeSight in more trims

Infotainment System:

• Screen size: 6.5-inch or 8-inch touchscreen options
• Features: Apple CarPlay, Android Auto, Navigation (Limited trim), Bluetooth
• Connectivity: USB ports, auxiliary input, Wi-Fi hotspot

Driver Assistance Features:

• Standard: Reverse automatic braking, rearview camera
• Optional: Blind-spot detection, rear cross-traffic alert, lane change assist

The Subaru Impreza is renowned for its strong safety credentials, having consistently earned top ratings across several safety tests.

Safety Ratings:

• NHTSA Rating: 5 stars
• IIHS Rating: Top Safety Pick

Safety Features:

• Standard: Vehicle Dynamics Control, Traction Control, Advanced Airbag System
• Optional: Automatic high-beam headlights, reverse automatic braking

Crash test results consistently show that the Impreza has a robust crash structure, optimized for occupant protection in both driver and frontal impacts. Built on the Subaru Global Platform, it benefits from high-strength materials engineered for enhanced safety.

The Subaru Impreza stands out in the compact segment by offering all-wheel drive as standard, making it a unique proposition for drivers in areas with challenging weather conditions. While the performance is modest, the handling, comfort, and safety features make it a balanced choice.

Competitor Comparison - Honda Civic:

• Market Position: The Honda Civic remains a highly favoured compact car, known for its reliability and efficiency.
• Features Comparison: While the Civic offers more horsepower, it lacks standard AWD, which is a strong Impreza selling point.
• Price Comparison: The Civic generally commands a higher starting price.
• Running Costs: The Civic offers slightly better fuel economy but similar maintenance costs.

Competitor Comparison - Toyota Corolla:

• Market Position: Toyota's Corolla maintains a strong reputation for dependability.
• Features Comparison: Its interior trim may feel more upscale in higher trims, but AWD is unavailable.
• Price Comparison: Typically, the Corolla is priced comparably to the Impreza.
• Running Costs: Slightly better predicted reliability and resale value than Impreza.

Competitor Comparison - Mazda3:

• Market Position: The Mazda3 appeals with its sporty handling and design aesthetics.
• Features Comparison: Offers a premium interior feel but again, lacks standard AWD.
• Price Comparison: Generally priced higher than the Impreza.
• Running Costs: Fuel economy is comparable, but repair costs can be higher for the Mazda3.

In conclusion, the Subaru Impreza is a reliable and practical option for those needing an all-weather vehicle at an affordable price. While not the most powerful, its unique combination of safety, AWD, and technology makes it a compelling choice in the compact car segment.