TOYOTA Prius Prime Review

Published on 2/20/2025

The Toyota Prius Prime is a plug-in hybrid vehicle that sits at the intersection of hybrid efficiency and modern technology. As a member of the Prius family, it carries the torch of Toyota's commitment to sustainable driving while offering enhanced electric capabilities. Positioned as an eco-friendly alternative for drivers seeking both fuel efficiency and the flexibility of a plug-in hybrid, the Prius Prime is a competitive choice in the growing market of green vehicles.

History and Background

The Prius Prime builds on the legacy of the original Prius, which was introduced as the world's first mass-produced hybrid car. Since then, the Prius has become synonymous with hybrid technology and environmental responsibility.

  • The Prius Prime was first introduced in 2016, marking Toyota's deeper commitment to plug-in hybrid technology.
  • In 2018, the Prime received updates that improved its range and efficiency.
  • By 2020, it became one of the best-selling plug-in hybrids globally, thanks to its versatile use and Toyota's reputation for reliability.

Key Dates:

  • 1997: Original Prius launched, pioneering hybrid technology.
  • 2012: Toyota introduced its first plug-in hybrid version of the Prius.
  • 2016: Prius Prime debuted, offering a significant EV mode range.
  • 2020: Updated Prius Prime with enhanced technology features.
2024 Toyota PRIUS PRIME XSE

2024 Toyota PRIUS PRIME XSE

$46,940

7,381 miles

2024 Toyota Prius Prime XSE

2024 Toyota Prius Prime XSE

$44,980

5,816 miles

2024 Toyota Prius Prime XSE Premium 4dr Hatchback

2024 Toyota Prius Prime XSE Premium 4dr Hatchback

$43,995

4,968 miles

Performance and Handling

VariantEnginePower0-60Top SpeedFuel Economy
Prius Prime LE1.8L Hybrid121 hp10.2s115 mph54 mpg
Prius Prime XLE1.8L Hybrid121 hp10.2s115 mph54 mpg
Prius Prime Limited1.8L Hybrid121 hp10.2s115 mph54 mpg

Interior and Comfort

FeatureBaseMidTop
Synthetic Leather Upholstery-
Heated Front Seats
Wireless Charging-
Navigation System--
2024 Toyota Prius Plug-in Hybrid XSE Premi

2024 Toyota Prius Plug-in Hybrid XSE Premi

$43,995

10,153 miles

Used 2023 Toyota Prius Prime XSE XSE Auto

Used 2023 Toyota Prius Prime XSE XSE Auto

$43,812

27,718 miles

2024 Toyota Prius-Prime

2024 Toyota Prius-Prime

$43,495

6,493 miles

Technology and Features

Technology by Model Year:

  • 2016: Introduced with advanced hybrid technology and basic infotainment options.
  • 2018: Upgraded with Apple CarPlay compatibility and enhanced safety features.
  • 2020: Added Amazon Alexa, a larger touchscreen, and improved user interface.

Infotainment System:

  • Screen size: 11.6-inch vertical touchscreen
  • Features: Navigation, Apple CarPlay, Amazon Alexa
  • Connectivity: Bluetooth, USB ports, Wi-Fi hotspot capability

Driver Assistance Features:

  • Standard: Adaptive cruise control, lane keeping assist, automatic high beams
  • Optional: Blind spot monitoring, rear cross-traffic alert

Safety

The Prius Prime has performed well in crash test ratings, reflecting Toyota's dedication to safety. The National Highway Traffic Safety Administration (NHTSA) awarded it a high safety rating, and the Insurance Institute for Highway Safety (IIHS) often ranks it highly for its crashworthiness and comprehensive safety technologies.

Safety Ratings:

  • NHTSA Rating: 5 stars
  • IIHS Rating: Top Safety Pick

Safety Features:

  • Standard: Pre-collision system, lane departure alert, dynamic radar cruise control
  • Optional: Intelligent parking assistance, rear cross-traffic braking
2024 Toyota Prius Prime Xse Premium

2024 Toyota Prius Prime Xse Premium

$43,333

14,792 miles

2023 Toyota Prius Prime XSE Premium

2023 Toyota Prius Prime XSE Premium

$42,998

23,354 miles

2024 Toyota Prius-Prime

2024 Toyota Prius-Prime

$42,995

6,503 miles

Value for Money

YearConditionPrice Range
2018Excellent$20,000-$25,000
2019Good$18,000-$23,000
2020Fair$15,000-$20,000

Running Costs

Operating a Prius Prime is generally affordable, thanks to its excellent fuel economy and low maintenance needs. The hybrid system reduces the wear on the gasoline engine, extending the intervals between major services.

  • Fuel Economy: 55 city/53 highway/54 combined
  • Service Intervals:
    • Oil Change: 10,000 miles
    • Major Service: 30,000 miles
  • Common Repair Costs:
    • Brake Pad Replacement: $150-$300
    • Battery Replacement: $1,500-$3,000

Known Issues by Year:

  • 2017: Some reports of early battery degradation
  • 2019: Software updates needed for infotainment system glitches
2024 Toyota Prius-Prime

2024 Toyota Prius-Prime

$42,988

18,592 miles

2024 Toyota PRIUS PRIME XSE PREMIUM

2024 Toyota PRIUS PRIME XSE PREMIUM

$42,984

14,987 miles

2024 Toyota Prius Prime XSE Premium 4dr Hatchback

2024 Toyota Prius Prime XSE Premium 4dr Hatchback

$42,799

33,750 miles

Competitor Comparison

Competitor 1: Chevrolet Volt

  • Market Position: The Volt is a direct competitor offering a similar plug-in hybrid experience with a slightly greater electric range.
  • Features Comparison: The Volt offers a more engaging driving experience, but the Prius Prime boasts superior fuel economy.
  • Price Comparison: Prices are comparable, though the Volt can be slightly more expensive due to its higher electric range.
  • Running Costs: The Volt's running costs are similar, but its electric range can lead to more savings for those who frequently drive short distances.

Competitor 2: Honda Clarity Plug-In Hybrid

  • Market Position: Honda's Clarity offers a more premium interior and a longer electric-only range.
  • Features Comparison: The Clarity offers more space and a smoother ride, while the Prius Prime excels in efficiency and reliability.
  • Price Comparison: The Clarity is generally priced higher, reflecting its more premium positioning.
  • Running Costs: Slightly higher due to its premium materials and features, though it offers good fuel economy.

Competitor 3: Hyundai Ioniq Plug-In Hybrid

  • Market Position: The Ioniq is designed as a budget-friendly alternative with a focus on technology and efficiency.
  • Features Comparison: The Ioniq offers a more tech-savvy interior but lacks the robust safety features of the Prius Prime.
  • Price Comparison: Generally more affordable, making it attractive for budget-conscious buyers.
  • Running Costs: Low running costs similar to the Prius Prime, with slightly cheaper maintenance.

Verdict

The Toyota Prius Prime stands out as an excellent choice for eco-conscious drivers seeking a reliable and efficient vehicle. While it may not offer the most luxurious interior or the longest electric-only range, its blend of practicality, technology, and Toyota's legendary reliability make it a compelling choice in the plug-in hybrid market. For those looking to reduce their carbon footprint without compromising on quality or comfort, the Prius Prime is a strong contender.